Breaking the Marketing ‘Rules’


I’m kinda busting at the seams to tell you how I’ve been doing in my business, how I’ve been breaking some ‘marketing rules’ and how that could help you make serious money, in a  way you’ll love.

You see, you might have read my last post about, when working less is best?  If you haven’t you should go read  that first.  If  you have, you know I cut my work right back last year and focused pretty much on working only with  higher end clients.  This meant no blogging, pretty much no newsletters, very few social media posts and no  collaboration, such as webinars and stuff.  I’ve been pretty much missing-in-action for over 6 months.

And I LOVED it.  It was breaking all the marketing rules, it gave me back more time to spend with family AND I was getting paid more than before and working with clients who were more committed.

And then a REALLY COOL THING happened.  I started being told again and again, by one of my clients – that I was UNDER-charging.  I was like, ‘huh’? … “how can she think I’m under-charging, when I’m charging more than I’ve ever charged before”?


Simply put – the more I charged, the better I coached.  Somewhere inside of you, you KNOW that you’d do your best work too, when you get the guts to ask for the prices you really want to work for.  And I totally want that for you … even if you don’t quite feel ready.

And now, I don’t feel like I have to hustle to get hundreds of clients.  I don’t stress about ALOT of things other mentors and coaches do.  I don’t need to try and get a ton of clients each month.  I just need two or three.  But let’s roll a few numbers for you to make this really clear.

Last year, I offered access to a program at $50. Let’s say, you wanted to make $100,000 for the year charging that price.  That would mean trying to find 2000 clients (which you might think is easier when you charge low prices, but it’s not). Or let’s say, you up your game and charge $495 for people to work with you.  That would mean, you’d need to find 202 clients.

Now, to work with me, it’s anywhere between $4000 to $12,000… and rising, each time I commit to offering more value. (Yeah, put your eye-balls back in their sockets, lol).  That’s anywhere from 8 – 25 clients per year at most, if $100,000 were my goal too.

So, what has this meant for me?  Well my income took a MASSIVE jump.  In fact, recently I had my best week ever, and made over $20,000 in 4 days.  That was soooo massive for me and helped me to get my next insight.


If you’re prepared to commit to offering ONLY a top quality coaching or mentoring experience to your potential clients – it’s actually easier to sell high-end coaching packages than it is to sell cheap stuff.  People haggle over cheap.  They won’t haggle over your high-end coaching, especially if they want quality and an awesome experience (which you need to give), that gives them faster results.

Now, as a part of these insights and my personal quantum shift in income, I want to take some of you along with me … and help you to earn at least $20K a month like me, without having to work ridiculous hours (infact you decide how many hours you really want to work a week and what your income goal is, and then we’ll figure it out together from there).  I’ve just launched LOVED UP Business.  It’s not for everybody, but if you feel like it could be for you, then I’m opening up spots at the moment, just to have a chat and answer your questions and discover if we can get the results you really want in your business, together.

To hook up for a chat, you can click here and answer some basic questions.  If you’re feeling called, in this direction just do it.  I would love to have a chat with you, even if we don’t end up working together.

Here’s to breaking some of the rules! Now let’s make more awesome stuff happen.


Love and Sunshine,






  • Charlotte

    Reply Reply April 4, 2014

    Way to deliver and inspire! I love the honesty and the energy in your post – right on sister! Similar to what you’ve said, I say what I always do, go big or go home!!! xx

    • Kushla Chadwick

      Reply Reply April 4, 2014

      Thanks Charlotte :) It is good to be back and ready to inspire more of my sisters!

  • Liesel

    Reply Reply April 4, 2014

    Wonderful post, Kushla! Well done for “stepping up” and clearing the way for others to do the same!

    • Kushla Chadwick

      Reply Reply April 4, 2014

      Thanks Liesel xx

      • Toni

        Reply Reply April 4, 2014

        Well, I was bouncing before and now I’m bouncing even higher after reading your post! So awesome to feel you ‘inspired’ and cashed up! 😀

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